Associate Professor of Marketing, Kenan-Flagler

Business School, University of North Carolina, USA

Sridhar Balasubramanian’s teaching and research interests are in the areas of marketing strategy, customer-focus, innovation and growth strategy, services design and marketing, e-commerce, customer relationship management, game theory and the management of competition. His research has won prestigious awards from organizations such as INFORMS and the National Science Foundation.

He was designated an M.B.A. Master Teacher at UNC and has also taught executive education programs in Mexico, Portugal and India. He has conducted executive education programs for and/or consulted with numerous organizations, including BASF, Boeing, Caterpillar, John Deere, SHRM, the State Bank of Hyderabad, Union Bank, the U.S. Navy and Xerox.

His work appears in journals such as Marketing Science, Management Science, Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, Decision Support Systems and Sloan Management Review.

Before beginning his academic career, Dr. B was an area sales manager for India’s leading food manufacturing and marketing company.

Dr. B received his M.A. and Ph.D. degrees from Yale University, an M.B.A. from the Indian Institute of Management (IIM Bangalore-India), and a B. Tech degree from the Indian Institute of Technology (IIT Kharagpur-India).