To increase the effectiveness of the HR function, HR managers must be aware of how other functional areas work, and how they support the overall business strategy of the company. For example, an HR manager who understands how the marketing area functions and who is aware of the key concepts and priorities within that area can: (a) better recruit for that area, (b) participate more actively in the design of compensation and incentive plans and (c) help design “people strategies” to operate more effectively. In addition, HR managers can also help the company work together in a more integrated manner.

To empower HR managers with these capabilities, in this program we will:

1. Explore fundamental principles related to the design and implementation of overall business strategy.
2. Discuss the major priorities and concepts related to the key functional areas within the firm, including finance, marketing and operations.
3. Understand specific ways in which HR can contribute toward making each of these functional areas work better, both independently and together.

Topics to be covered: Download Program Outline

• The Design of Business Strategy
• Functional Areas – Language, Priorities and Concepts
• Making the Functional Areas Work Better – Both Independently and Together – To Achieve the Business Goals